BRAD

After a meeting with Jason Whitaker I decided to go and look at BRAD in the library. As you cant take it out of the library I had to wait until there was a free copy; which took a while. For those who don’t know BRAD is a massive book, which gives you loads of information about almost every magazine there is. Here’s a list of the information that’s given to you

1. Est
2. URL
3. Publishers
4. Telephone
5. Editor in Chief
6. Production Manager
7. Frequency
8. Price
9. Editorial Profile
10. Publishers Statement
11. Target Readership
12. Rates
13. Format
14. Deadline

After taking down all the information for my magazine, I decided to take down all the circulation figures for all the horse magazines listed in BRAD. After taking down all these figures I realised that Horse and Rider has the highest circulation of all. Apart from Equine Ads, however, this is just a magazine with stuff for sale. Proving it’s the most popular horse magazine on the market at the moment.

Here is a pie chart I created to show the circulation figures of all the horse magazines listed in BRAD.

After getting all these figures organised I decided to look at the sports section and see where out of all the circulation figures the equestrian section came. After getting all this organised in excel, and creating graphs, I am slightly less worried about the presentation. Equestrian comes 10th in the list.

Here is a pie chart I created to show the circulation figures of all the different sports sections listed in BRAD.